Great books that have a real chance of selling. The booktrade is flooded with many fine books that get no notice. We need books that stand out; ones that booksellers and marketing folk can get excited by. Edgy but timely – they can appear in a mment when the world might take an interest.
As a flip side to that, we have a fondness for books that are wilfully marginal. Ones that tell stories we don’t usually get t0 hear. These might well be autofiction, tales drawn from true life, perhaps in the LGBT+ / BAME sphere – but there are many more such areas: people and communities whose voices are suppressed by regional bias, poverty, gender, race, education, mental health. Books where people can say ‘that’s like me’ but no such book yet exists.